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Germany's new green textile policy - the "green button" label system will be implemented.

2018-07-04

To support the overarching principles of "fair trade" and "sustainable environmental protection," Germany will implement the "Green Button" label for clothing starting next year (2019), allowing consumers to directly understand whether the clothing they purchase has green certification. Dr. Gerd Müller, Minister of Economic Cooperation and Development (BMZ), stated that through this newly implemented certification system, only member companies of the German Textile Federation (Textilbündnis) that meet the relevant regulations will be able to affix the "Green Button" mark to their textiles. The German government hopes that this system will be legally implemented in other European countries, thereby encouraging businesses to adhere to the principles of fair production. Stefan Genth, Chairman of the German Retailers Association (HDE), expressed that while the industry believes there is room for discussion regarding the labor conditions and ecological standards established by the program, they are happy to work with relevant organizations to promote the label certification. Many inexpensive clothing sold in Western Europe is manufactured in labor-intensive regions such as South Asia and Eastern Europe. A 2013 workplace accident in a garment factory in Bangladesh claimed the lives of over a thousand local weavers, sparking widespread concern in Western Europe about the textile labor market. Many green organizations urged improvements to wages and occupational safety in these workplaces. Beyond humanitarian concerns, they focused on raising public awareness of green products, calling on manufacturers to reduce the use of dyes and color-developing chemicals, thereby improving wastewater treatment and reducing water pollution. Eco-conscious consumers can embrace humane production and sustainability by purchasing "green clothing." On the other hand, clothing manufacturers using this label can enhance their brand image and raise their market value, achieving market differentiation. Germany's implementation of the "Green Button" clothing label, balancing environmental protection and economic benefits, can be considered a win-win situation. Source: Green Trade Information Network (2018/05/25)

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