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The fashion world is abandoning plastic trends, and eco-friendly "pineapple leaf" leather is becoming a popular choice.

2018-11-16

With rising global environmental awareness, green fashion has become a new trend. Supported by technology, items like pineapple leaf biker jackets and leather tanned with olive extract are no longer out-of-the-box fashion products. According to AFP, the fashion industry is the world's second-largest source of pollution, and in light of this, from traditional fashion giants to emerging designers, everyone has embraced this green trend in recent years. German sportswear giant Adidas sold one million pairs of Parley sneakers made from recycled ocean plastic waste last year alone and plans to launch more products made from recycled materials. Marina Coutelan, curator of the Paris trade show Premiere Vision, stated that millennials born between 1980 and 2000 have become the trendsetters in fashion. This generation, instilled with environmental awareness from a young age, is committed to launching trendy products made from sustainable materials. While fast fashion brands still pursue inexpensive, trendy "disposable" clothing, luxury brands have begun to lead the green trend. Kering, the French conglomerate that owns renowned brands such as Gucci, Saint Laurent, Balenciaga, and Alexander McQueen, has already taken action to reduce its industry's environmental impact by 25%, with a target of further reducing it by 40% by 2025. British designer Stella McCartney, a staunch advocate for environmental protection, uses recycled wool and polyester fibers obtained from recycled PET bottles as materials for her products, and plans to completely stop using virgin plastic to make nylon within two years. Furthermore, as leather tanning is a highly polluting industry, Pinatex, an animal leather alternative made from pineapple leaf fibers, has emerged. With its superior texture and durability, it has become a new fashion favorite, with brands like Hugo Boss already using it to manufacture bags. (Taiwan English News / Huang Ziti, compiled from foreign news reports) Source: Taiwan English News Network (2018/09/28)

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