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Apple executives pointed out that they will not pass on the cost of carbon reduction to consumers

2023-11-08

Apple said at the Reuters NEXT conference in New York on November 8 that it would not pass on the costs of its consumer product carbon reduction efforts to consumers.

Apple Vice President Lisa Jackson noted that Apple, with a market capitalization of approximately $2.8 trillion, is the world's most valuable public company. Apple hopes to demonstrate a path to growth that can be applied to other companies. Jackson emphasized that Apple's goal is to demonstrate how carbon reduction can be achieved through strategies like using clean energy and recyclable materials in its manufacturing processes, thereby gradually transforming the average business. The company's continued growth stems from its image as Apple.

Jackson also acknowledged that even Apple faces challenges in calculating, disclosing, and reducing its carbon emissions. For example, even though the latest Apple Watch reduces carbon emissions by 78% compared to the previous generation, each Apple Watch still generates approximately 8 kilograms of carbon emissions from transportation and logistics that need to be eliminated. Jackson also mentioned that Apple will continue to work with smaller suppliers to promote the recycling of rare earth and other materials.

References：
REUTERS

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